Zenimax Media

Zenimax Media Inc. is an American video game holding company based in Rockville, Maryland.

History
Zenimax Media issued an objection to No Matter Studios attempts to trademark the name of their game Praey for the Gods, which was just Prey for the Gods at the time. Zenimax, which owns the trademark to the word Prey (related to the Prey series of vidoe games) citing that the games name would be too similar to the newest game they would be releasing in the Prey series, titled Prey.

No Matter Studios changed the name officially in March 2017, just prior to Prey releasing. They explained this decision as wanting to focus the funds they had raised on Kickstarter and through other methods into developing the game, which they had been working full time on for over a year at the time. Zenimax agreed to this name change, allowing No Matter to keep the stylised logo to the game, which features a woman in prayer as the letter 'E' in the title word 'Prey.'